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Therapy Trends
reports deliver critical and unbiased intelligence derived from in-depth interviews with the world’s foremost thought leaders on the current and future treatment landscapes in major disease areas. Research is focused on the major battlegrounds for market share and answers critical business questions about potential product positioning and competitiveness. Through continuous monitoring and frequent re-engagement with stakeholders, the FirstWord Therapy Trends analyst team delivers quarterly updates with each report ensuring insights remain current and relevant.

  • Rheumatoid Arthritis: KOL Insight [2017]
    Learn More Rheumatoid Arthritis: KOL Insight [2017]
    How are biosimilar anti-TNFs faring? Will your brand be affected? After several years on the US market, the availability of Pfizer’s Xeljanz in the EU is generally welcomed by KOLs; however, it now looks like Eli...
  • Head and Neck Squamous Cell Cancer: KOL Insight [2017]
    Learn More Head and Neck Squamous Cell Cancer: KOL Insight [2017]
    How will immunotherapy continue to shape the HNSCC treatment landscape? The availability of Merck &Co.’s Keytruda and BMS’ Opdivo has already transformed the second-line treatment of head and neck...
  • Cystic Fibrosis: KOL Insight [2017]
    Learn More Cystic Fibrosis: KOL Insight [2017]
    How will the novel CFTR-function restoring therapies impact the CF landscape? The arrival of Vertex’s Kalydeco and Orkambi was a major advance in the disease-modifying CF therapy. However, despite their...
  • Acute Myeloid Leukaemia (AML): KOL Insight [2017]
    Learn More Acute Myeloid Leukaemia (AML): KOL Insight [2017]
    Will novel targeted therapies change AML treatment pathways?  For decades, chemotherapies have been at the forefront of AML treatment. How is this all set to change within the next few years? Novartis’...
  • Targeted Therapies in Asthma: KOL Insight (2017)
    Learn More Targeted Therapies in Asthma: KOL Insight (2017)
    Latest Update This edition presents key opinion leader (KOL) views on recent developments in the targeted asthma treatment market. Topics covered include; GlaxoSmithKline’s (GSK) presentation of new data at the...
  • Ulcerative Colitis: KOL Insight 2016
    Learn More Ulcerative Colitis: KOL Insight 2016
    Latest Update Gain new KOL insights on the latest events that have the potential to impact the treatment landscape of ulcerative colitis (UC). Topics covered include expert opinions on; Protagonist Therapeutics...
  • Colorectal Cancer: KOL Insight 2016
    Learn More Colorectal Cancer: KOL Insight 2016
    KOLs embrace novel MoAs as low survival rates drive search for new treatments Faced with persistently low survival rates, KOLs are calling for new approaches to treat late-stage colorectal cancer (CRC). Some say novel...
  • Multiple Sclerosis: KOL Insight 2016
    Learn More Multiple Sclerosis: KOL Insight 2016
    Latest Update Gain new KOL insights on the latest events happening in multiple sclerosis (MS). Topics covered include; reactions to the latest safety and efficacy data for ibudilast (MediciNova) in progressive MS; the...
  • Prostate Cancer: KOL Insight 2016
    Learn More Prostate Cancer: KOL Insight 2016
    Latest Update Gain new KOL insights on the latest events happening in prostate cancer (PC). In December 2016, Pfizer and Astellas Pharmaceuticals announced the Phase IV PLATO study, evaluating continued treatment with...
  • Rheumatoid Arthritis: Payer Insight 2016
    Learn More Rheumatoid Arthritis: Payer Insight 2016
    Latest Update This edition presents payer views on recent developments in the rheumatoid arthritis (RA) market. Topics include; recent biosimilar launches in the US such as Pfizer’s Inflectra (infliximab-dyyb) and...
  • Malignant Melanoma: KOL Insight 2016
    Learn More Malignant Melanoma: KOL Insight 2016
    New combinations emerging as immunotherapies become the backbone therapy Immunotherapies have become the go-to treatment for malignant melanoma, and with good reason. Not only are they proving to be the most effective...
  • Hepatitis C: KOL Insight
    Learn More Hepatitis C: KOL Insight
    As hepatitis C cures multiply, how do experts evaluate the options? Since the launch of Sovaldi (sofosbuvir; Gilead) in 2013, the hepatitis C (HCV) landscape has developed at a rapid pace. The focus has shifted to...
  • Chronic Lymphocytic Leukaemia: KOL Insight
    Learn More Chronic Lymphocytic Leukaemia: KOL Insight
    Latest Update Gain new key opinion leader (KOL) insights on the latest events that have the potential to shape the treatment landscape of chronic lymphocytic leukaemia (CLL). Topics covered include several pieces of...
  • Non Small Cell Lung Cancer (NSCLC): KOL Insight
    Learn More Non Small Cell Lung Cancer (NSCLC): KOL Insight
    Latest Update Gain new KOL insights on the latest events happening in non-small cell lung cancer (NSCLC), including; the FDA accepting Merck and Co.’s regulatory filing for Keytruda (pembrolizumab) in combination...
  • Multiple Sclerosis: Payer Insight
    Learn More Multiple Sclerosis: Payer Insight
    n Biogen do to retain market share of Tecfidera? Update 2 This edition presents payer views on recent developments in the multiple sclerosis (MS) market. Topics include; cost-containment strategies for Zinbryta...
  • Psoriasis: KOL Insight
    Learn More Psoriasis: KOL Insight
    Latest Update This edition presents key opinion leader (KOL) views on recent developments in the moderate to severe psoriasis treatment market. Topics covered include: Janssen Biotech announcing new data from two...

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