Next level opportunities for developing physician relationships across pharma's business Digital technology has transformed pharma's communications with often difficult to engage physicians. But merely having a suite of...

Digital technology is transforming customer engagement Pharma has embraced the digital revolution with open arms—clearly it offers exciting new opportunities for customer engagement. But initial enthusiasm...

The secret of successful digital health partnerships Digital health is guaranteed to play a huge part in the future of pharma. Innovative technology that can improve patient access, increase quality of care, boost...

Payers want pharma to address the challenges they face Specialised cancer therapies such as checkpoint inhibitors have significantly improved outcomes for patients—but for payers they represent a growing pricing...

Dark analytics can unlock a wealth of new clinical and commercial insights—but how can you make it work for you? Dark data and dark analytics have the potential to generate huge business insights, but much of this...

Biosimilars Real World Evidence: Proving the point Biosimilar manufacturers face an uphill struggle to fully mobilise their product portfolio. Against a background of aggressive defence strategies by originator...

Partnering people and technology to build more productive relationships Clinical and commercial success in pharma has always been dependent on relationships. Now our sector and others are seeing people and technology...

Big Data is commercial dynamite for pharma – how can you unleash its power? Big Data is here to stay. Not just a fad, it’s fundamentally changing the way pharma companies operate and providing a route to...