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Innovations in Multichannel Marketing
FirstWord goes beyond the multichannel marketing hype to explore what multichannel marketing (MCM) really means for Pharma today, and what it holds for the future. With Pharma sales forces in steep decline, marketers...
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Patient-Centricity: Solving the latest pharma puzzle
Patients have voices. And they’re making themselves heard. Better informed and aware than ever before, thanks to online websites, forums and research libraries, the empowered patient has become a formidable force...
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Inside China’s Pharma Sales Force insights from the frontline
In 2011, China’s pharmaceutical sales force exceeded that of the U.S. for the first time. However, very little data is available on China’s sales operations and tactics. FirstWord’s new report sheds...
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Value-based Key Account Management and the NHS ensuring optimal performance under new rules
CCG commissioners want pharma?s money and expertise but on their terms ? how do you develop effective Joint Working partnerships which meet everyone?s objectives? On April 1, 2013, the NHS in England underwent profound...
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Effective sales and marketing strategies for drugs with companion diagnostics
To fully exploit the commercial advantages of companion diagnostics, Pharma companies need to rethink fundamentally their drug development and marketing strategies. Everyone is a winner with companion diagnostics. The...
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Branded Generics: Strategies and Tactics for Winning in Latin America
It’s a $66 billion market—and getting bigger every year. The time is ripe for action. Yet for all the appeal and potential returns of investing in Latin America’s burgeoning branded generics market,...
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Digital Doctors: Marketing to Online Networks (2nd Edition)
As smartphones and tablets become ubiquitous among physicians, there are more ways than ever for doctors to stay connected with each other and collaborate meaningfully. Established online communities are becoming more...
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The Top 10 Pharma Companies in 2017
Who are they? And which products will put them up there? With many of the world's largest pharmaceutical companies continuing to face the loss of patent protection for key drugs, and with the threat of biosimilar...
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Driving Brand Value in Emerging Markets -- winning strategies and tactics
Your key to breaking new ground in emerging markets. It’s a case of old versus new: established markets with stagnant, single-digit growth in sales versus double-digit performance in emerging markets. Yet much as...
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Big Data in Pharma Marketing
Big data - the huge volume of digital data generated worldwide - continues to grow exponentially, opening up new opportunities and creating new challenges for the healthcare, pharmaceutical and biotech industries. As...
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Social and Mobile Pharma -- the State of the Digital Landscape
Tightly-regulated and conservative in outlook, the pharmaceutical industry has largely been slow to react to the challenges and openings offered by the loose-knit, fast-moving world of social media. Whilst this has been...
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Pharma Reputations: Managing Perceptions
Pharma is no stranger to the idea of nurturing and defending corporate reputations. But in this hyper-connected world, Likes and Tweets are replacing traditional authority sources and creating a completely new...
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Pharma sales force shape, size and structure where next?
Sales force management now plays a critical role in guiding marketing changes and improving prescribing opportunities. New sales force skills, tools and strategies are now needed to meet the requirements of individual...
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Sampling: A key business driver in a multi-channel environment
This cutting-edge report takes a close look at the changes happening in the world of brand sampling, starting with a review of the major trends in this space that are pushing sampling to adapt to the digital age. After...
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Effective Sales and Marketing Strategies for Orphan Drugs
Effective Sales and Marketing Strategies for Orphan Drugs summarises the main issues, challenges and tactics involved in launching new pharma products for rare diseases. The report compares the critical differences...
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Inside Chinas Healthcare Reforms: Opportunities for Multinational Pharma
This comprehensive report goes deep inside China to reveal the ways that recent reforms are changing healthcare for rural and urban citizens. Numerous local experts have been consulted for their insights, including...
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