Taking the right dose of the right medicine at the right time is key to improving health outcomes, so why do so many patients fail to adhere to their treatment programme? Trends and Innovations in Patient Adherenceis a...

Trends and Innovations in Lifecycle Management (LCM) provides actionable insight from leading LCM experts ​which pharma industry planners and marketers​ can use to help develop, refine and execute LCM strategy for brands...

Key account managers (KAMs) are the new face of pharma sales. Whether meeting with hospital administrators, managed care operators, private payers or supporting regionally-based accounts, KAMs build relationships...

Two recessions in a decade, financial austerity, and unprecedented pressure to prove product value to all stakeholders. There is no question that the pharma game has changed in the new “Outcomes Era”, in...

Times, they are a-changin’—at least for the American biological product market. With five major biological products worth a collective US$35 billion in annual sales now facing imminent patent expiration, the...

Gamification is coming of age and Pharma companies need to understand how it can help all levels of their business. When is a game not a game? When its gamification. Gamification is not about creating games. It is about...

FirstWord goes beyond the multichannel marketing hype to explore what multichannel marketing (MCM) really means for Pharma today, and what it holds for the future. With Pharma sales forces in steep decline, marketers...

In 2011, China’s pharmaceutical sales force exceeded that of the U.S. for the first time. However, very little data is available on China’s sales operations and tactics. FirstWord’s new report sheds...