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Personalised Medicines in Oncology: Assessing Key Drivers and Challenges at the Physician Level (EU5)
Gain exclusive insights on the perceived value and benefits of personalised medicine and on the key challenges and opportunities in relation to implementation from treating oncologists. Personalised Medicines in...
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Personalised Medicines in Oncology: Assessing Key Drivers and Challenges at the Physician Level (US)
Gain exclusive insights on the perceived value and benefits of personalised medicine and on the key challenges and opportunities in relation to implementation from treating oncologists. Personalised Medicines in...
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Expanded Access Programs: Opportunities and Challenges for Pharma
Expanded access programmes make available investigational drugs to chronically sick or dying patients who have no other licenced product or clinical trial alternative. Driven by clinicians and patients, this...
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Trends and Innovations in Patient Adherence
Taking the right dose of the right medicine at the right time is key to improving health outcomes, so why do so many patients fail to adhere to their treatment programme? Trends and Innovations in Patient Adherenceis a...
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The Rise of Wearable Healthcare Technology: Opportunities and Challenges for Pharma
In The Rise of Wearable Healthcare Technology: Opportunities and Challenges for Pharma, FirstWord examines an emerging industry that is predicted to generate $53.2 billion in global sales by 2019. Considered a perfect...
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Trends and Innovations in Lifecycle Management
Trends and Innovations in Lifecycle Management (LCM) provides actionable insight from leading LCM experts which pharma industry planners and marketers can use to help develop, refine and execute LCM strategy for brands...
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FirstWord FirstPolls: Tweet dreams – do physicians share enthusiasm for pharma engagement via social media?
Based on a recent survey to physicians, gain access to feedback on a variety of questions regarding pharma social media engagement. New FDA Guidance In early 2014 the FDA provided long awaited...
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Trends in Measuring and Rewarding KAM Team Performance
Key account managers (KAMs) are the new face of pharma sales. Whether meeting with hospital administrators, managed care operators, private payers or supporting regionally-based accounts, KAMs build relationships...
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Pharma-Patient Engagement: insights from patient opinion leaders
Patients and Pharma want the same thing, but for different reasons. Patients want access, support and information about the latest drugs while Pharma needs market access for sales and profits that will to fund more...
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Value-driven Pharma: Integrating health outcomes across the product lifecycle
Two recessions in a decade, financial austerity, and unprecedented pressure to prove product value to all stakeholders. There is no question that the pharma game has changed in the new “Outcomes Era”, in...
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Effective Pharma KAM Teams - the essential factors driving performance
The goal remains the same: pharmaceutical companies wants to influence product adoption, improve sales volume and increase product revenue. Key Account Management (KAM) is now the tool of choice, but too many companies...
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Commercialisation of Biosimilars: strategies for market penetration
Times, they are a-changin’—at least for the American biological product market. With five major biological products worth a collective US$35 billion in annual sales now facing imminent patent expiration, the...
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Strategies for Working With Real World Data
Real world data (RWD)—it’s a never-ending wave of information that is, increasingly, transforming healthcare into ‘reality medicine’ that responds to the real world use of medicines rather than...
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Pharma and Gamification: motivating positive outcomes a primer
Gamification is coming of age and Pharma companies need to understand how it can help all levels of their business. When is a game not a game? When its gamification. Gamification is not about creating games. It is about...
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The Impact of Mobile Health on Patient-Centric Disease Management
Banks use them. So does the travel industry. And tastemakers are harnessing their power every day. Now, it’s pharma’s turn to explore mobile and digital apps. In an age where patients are well-informed and...
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Innovations in Multichannel Marketing
FirstWord goes beyond the multichannel marketing hype to explore what multichannel marketing (MCM) really means for Pharma today, and what it holds for the future. With Pharma sales forces in steep decline, marketers...
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