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Biosimilars: Go-to-Market Case Studies
As the biosimilar sector matures, what are the key issues that are shaping commercial strategies? As physician and payer confidence in the use of biosimilars grows, US and European companies are having to rethink their...
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The Role of Patient Journey Mapping in Patient Engagement
Are you employing the latest technology and techniques to power your patient journey mapping? "Pharma companies first need to understand that their task is not to produce new product; their task is to provide a really...
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Biomarkers and Companion diagnostics: Payer Insights
What do you need to do to get payer support for companion diagnostics and biomarkers? The investment decisions made by the biggest players in core disease areas drive market trends—so it's crucial to understand...
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Trends in Investment by Big Pharma
What direction are big pharma investments taking? The investment decisions made by the biggest players in core disease areas drive market trends—so it's crucial to understand where the big money is going and why...
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Orphan Drugs: The Importance of Real-World Evidence
Current expert thinking on how real-world evidence can refine orphan drug research, demonstrate stakeholder value and prove clinical effectiveness. Alarmed at the number of often highly-priced orphan drugs coming to...
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Orphan Drug Commercial Models: Strategies for Success
Ensuring payer support, delivering stakeholder benefit and generating commercial returns: Pharma's growing orphan drug challenge Rising competition and closer scrutiny by hard-pressed payers are just two of the trends...
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The ROI of Orphan Drugs: Ensuring Optimal Returns
Orphan drugs are at the forefront of medical science and offer a chance for the pharma industry to make a real difference to people's lives; there's also the lure of potentially lucrative commercial benefits for those...
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Payer Attitudes to Orphan Drug Pricing
Payer Attitudes to Orphan Drug Funding The explosion of orphan drugs across Europe and the US is pushing healthcare finances towards breaking point according to payers. Requests for orphan drug designation have reached...
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Medical Affairs in Orphan Drugs
Orphan drugs: Is your medical affairs team leading the fray or lagging behind? Traditional commercial models simply don’t work for orphan drugs, not least because the physician and patient populations are so...
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Orphan Drugs: Pricing and Market Access Strategies
Orphan drug market access and pricing: strategies for success When it comes to securing market access and drug pricing for orphan drugs, a one size approach won’t work. Driven by increasing competition and cost...
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The Future of Orphan Drugs
Orphan Drugs: Future opportunities and challenges The orphan drug sector is booming. Record product approvals, robust pipelines and regulatory incentives. But will the good times last? As the market matures...
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Orphan Drug Market Access: Payer Insights on the Present and Future (2016)
How to ensure positive payer engagement for orphan drug market access The explosion in orphan drug approvals and high prices are causing increasing concern to payers. When there were few orphan drugs for small patient...
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Orphan Drug Commercial Models: Sustaining the rare disease business
Choosing the right commercial model for orphan drug success The societal and commercial ambitions of orphan drug developers determine which commercial model will best meet their aims. Profit, potential and patient...
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Patient Engagement in Orphan Drugs
Why is the patient voice critical to orphan drug success? Patient input is critical to an orphan drug’s success, but how and when should you engage and what trends and drivers are shaping their involvement?...
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Commercial Excellence in Rare Diseases and Orphan Drugs
Developing therapies for orphan diseases is attracting much industry interest with the promise of profits. But what are the specific R&D, regulatory, stakeholder and market access issues you need to understand and...
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