Report Subject - Market Access - Page 1

Learn More A new Era in Pharma Marketing: Delivering Content-Driven Experiences

Are you locked in a traditional product marketing mind set? Time to move on... How can you provide better support and awareness to HCPs and patients for your brands? Content marketing may be the answer. Advocates argue...

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Learn More Biologics Life Cycle Management: Tactics and Strategies in the Biosimilars Era

The biologics competitive landscape is at a critical stage of development. How will you respond? Biosimilars are on the offensive across Europe and beyond. With the recent launches of multiple new biosimilars to compete...

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Learn More Pharma-patient engagement: Patient centricity comes of age

Are you truly patient-centric or just ticking boxes? Find out how your strategy compares Until relatively recently, patient centricity was commonly seen as just a useful talking point and the catalyst for some...

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Learn More Orphan Drugs: US Payer Perspectives

So what will persuade US payers to better support orphan drugs? US payer concern at the number of new orphan drugs coming to market, often with eye watering prices attached, can obscure a more positive message: payers...

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Learn More Orphan Drugs: European Payer Perspectives

European payers reveal how pharma can build trust and gain their support for orphan drug products European payers are concerned about orphan drugs citing unjustified high prices and a lack of evidence of utility and...

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Learn More Do Payers Really Want Pay-for-Performance?

Explore the latest payer views and requirements for pay for performance When it comes to payment for performance (P4P), it's notoriously difficult to know exactly what payers want to see. Useful face-to-face payer...

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Learn More Patient Journey Mapping for Market Access

Which market access teams will be first to unlock the power of patient journey mapping? There's no doubt that market access has evolved significantly in recent years, but there is so much more to be done. What some...

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Learn More Benchmarking Pharma’s Digital Marketing Capabilities

Pharma is behind the curve in digital marketing. What does the industry need to do to fully release the power of digital communications? Driven by customer demand, digital marketing has grown in importance and is now...

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Learn More Biosimilars in Emerging Markets (2018)

Biosimilars: Evaluating opportunities and risks in emerging markets Are you seeking new opportunities for biosimilars? The potential in emerging markets remains attractive, however the high-profile BRIC countries - and...

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Learn More Payer Engagement: Benchmarking team structure and activity

Benchmark your payer engagement team's performance against the industry's best! Winning payer support to secure reimbursement and optimum pricing is a battle payer engagement teams' face daily. But in the face of ever...

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Learn More Benchmarking Market Access Strategies for High-Cost Drugs and Biologics

How to secure commercial advantage in the speciality drugs arena What is the secret of commercial success for high cost specialty drugs? More specifically, what do the companies that overcome affordability and value...

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Learn More Succeeding with value based contracts

Get up-to-speed on value-based contracting before your competitors take the lead Hailed by some as the answer to the drug cost crisis, value-based contracting (VBC) is currently dominating the agenda in pharma...

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Learn More Trends in Biomarkers and CDx

Technical advances are ushering in a new era for companion diagnostics. What does Pharma need know? The introduction of liquid biopsies and advances in next generation sequencing are just the latest developments driving...

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Learn More Charting MSL Activity & Performance 2018

Benchmark your MSL practice and performance against the industry's best! The critical Medical Science Liaison (MSL) function is being stretched as the need to meet the demands of KOLs, HCPs, patients and payers grows...

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Learn More HTA in Europe: Key Success Factors for Positive HTA Recommendations

Is there a magic formula for achieving HTA approvals in Europe? Securing a HTA approval in Europe makes sound commercial sense but it's proving easier said than done. Negative or restrictive HTA recommendations are on...

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Learn More Paying for Digital Health: Payer Insights

Payers love digital technologies that reduce health costs and deliver patient benefit–but who should pick up the tab? Digital technology is revolutionising healthcare from advanced electronic medical records and...

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