Latest Reports - Page 1 - FirstWord Reports

Learn More Trends in KOL Experience Management [2020]

Is your MSL team delivering an outstanding KOL experience? KOL support and insights are critical to pharma, and MSLs are charged with delivering a service that keeps them fully informed and engaged. But how do you...

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Learn More Pricing and Reimbursement in Neurology: Payer Views [2020]

Understanding payer challenges in Multiple Sclerosis, Epilepsy, Migraine and Neurodegenerative disease Despite wide unmet need across a number of neurological conditions, no really high impact breakthrough therapies...

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Learn More Virtual Medical Conferences: The new normal?

Is the virtual medical conference here to stay? The crowded world of medical conferences was already ripe for change when the COVID-19 pandemic hit. Conference organizers responded quickly, rapidly accelerating their...

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Learn More Remote Patient Monitoring: Pharma’s challenge and opportunity

Lessons for pharma as remote patient monitoring drives fundamental change in disease prevention and management. Accelerated by COVID-19, use of remote patient monitoring (RPM) technology has grown rapidly. Increasingly...

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Learn More Value-based Healthcare in a Digital World [2020]

Accelerated use of digital technology challenges pharma to rethink its approach COVID-19 has radically increased the use of digital technology by patients and HCPs but how does that play into the trend to value-based...

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Learn More Orphan Drugs: Benchmarking Commercial Models [2020]

What are the essential factors for orphan drug success? Several orphan drugs have proven to be commercial winners, so what are the key ingredients for success in 2020? For example, as the sector has evolved the power...

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Learn More Trends in Digital Pharma Marketing (2020)

How has COVID-19 impacted pharma digital marketing activity—now and for the future? The effects of coronavirus on pharma marketing budgets, priorities and actions cannot be ignored. During the pandemic, pharma...

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Learn More MSL-KOL Engagement [2020]

Maintaining and growing KOL relationships in pandemic lockdown At a stroke, the COVID-19 pandemic shut down MSL's principal KOL engagement channels. With face-to-face interactions on hold, MSLs have turned to...

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Learn More The Rise of ICER – The Payer Perspective

Payers reveal where ICER is really impacting pharma/payer relations How is the Institute for Clinical and Economic Review (ICER) influencing payer behavior? ICER's evidence and price benchmarking data are valued by...

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Learn More The State of Pharma Digital Transformation 2020

How far has pharma come, and what does it still need to do, to realize the full benefits of digital technology across its business? The COVID-19 pandemic may have spurred rapid expansion in the use of digital tools but...

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Learn More Telemedicine’s Move into the Mainstream

COVID-19 accelerated uptake of telemedicine is rapidly transforming healthcare delivery Telemedicine is one major success story of the pandemic. Barriers previously hindering widespread adoption of telehealth practices...

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Learn More Smart Pharma Sales: How Digital is Reinventing the Process

Post COVID-19, pharma's opportunity is to build on the impact of digital technology to revolutionize its sales practice and engagement strategies The COVID-19 pandemic has radically reshaped how pharma does sales and...

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Learn More Engaging with ICER: Lessons and insights for pharma

ICER is here to stay so how best can industry engage for its benefit? The Institute for Clinical and Economic Review (ICER) is gaining a growing reputation with US payers. While ICER's drug assessments are advisory, and...

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Learn More Digital Health and the Management of Chronic Disease

Essential strategies for developing next phase digital health solutions The COVID-19 pandemic has accelerated and elevated the role of digital health and could serve as a turning point for digital platforms to become...

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Learn More COVID-19 Implications for pharma: US payer insights

What are the implications for pharma as COVID-19 forces fundamental change in US payer practice and policy? The COVID-19 pandemic has created a unique set of challenges for US payers. In the short-term emergency...

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Learn More Measuring Digital Success in Pharma: Essential KPIs

Which KPI's should pharma be using to assess the success of its digital technology investments? The Covid-19 pandemic is fundamentally changing working practice and driving immediate expansion of digital solutions. But...

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