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Market Access Impact: Asthma/COPD (US)

Product Code:
Publication Date:
October 2015

Are prescribing constraints costing your brand market share?

Doctors can’t always prescribe the asthma/COPD drugs they want to prescribe. The reason: market barriers—things like pricing, reimbursement, guidelines, patient preferences, and more.

Barriers like these are a threat to leading brands’ market share. But they also offer opportunities for brands to take market share from competitors.

FirstView’s Market Access Impact in Asthma/COPD report takes an in-depth look at the way barriers affect asthma/COPD prescribing, and reveals which brands are winning and losing market share because of it. See what brands are included in this report

Not your market? Click here to see the EU5 Edition

Order both the EU5 and US version and you'll get a comparison summary FREE!

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Answering Key Questions

Packed with physician insight into seven of the leading asthma/COPD brands, Market Access Impact in Asthma/COPD answers key questions like:

  • Advair: with nearly equal barrier-related gains and losses, what can Advair do to tip the scales in its favour?
  • Arcapta: would eliminating market barriers move Arcapta ahead of competing brands?
  • Foradil: do reimbursement issues win or lose more share for Foradil?
  • Serevent: how much do guidelines and patient restrictions eat into Serevent’s market share?
  • Spiriva: how much of Spiriva’s share gain comes from competitors not being on formularies?
  • Symbicort: is the secret to Symbicort’s impressive share gain due to cost or formulary availability?
  • Tudorza: could better formulary availability stem Tudorza’s share loss?

Key Issues Explored

Market Access Impact in Asthma/COPD explores key issues affecting asthma/COPD drug makers. You’ll learn:

How barriers affect market access:

  • What brands do doctors prescribe the most?
  • How many prescriptions do barriers affect?
  • Which barriers have the biggest effect?

How barriers affect your brand:

  • How many doctors prescribe your brand? How many don’t, but would consider it?
  • Why don’t doctors prescribe your brand? What do they prescribe instead?
  • Which competing brands does your brand take market share from?

A Report Based on Expert Knowledge

Market Access Impact in Asthma/COPD is based on a survey of 100 US physicians—56 pulmonologists and 44 general practitioners.

All respondents have:

  • Been practicing for 2+ years
  • Prescribed at least one of the listed products
  • Seen at least 50 patients with asthma or COPD in total in the last month

Get Answers On The Following Brands

  • Advair (fluticasone/salmeterol; GlaxoSmithKline)
  • Arcapta (indacaterol; Novartis)
  • Foradil (formoterol; Novartis/Merck & Co.)
  • Serevent (salmeterol; GlaxoSmithKline)
  • Spiriva (tiotropium; Boehringer Ingelheim)
  • Symbicort (budesonide/formoterol; AstraZeneca)
  • Tudorza (aclidinium; AstraZeneca)

Add the EU5 report to your order and get a free comparison report

Also available, the Market Access Impact in Asthma/COPD—EU5 edition

Based on a survey of 100 physicians from the United States, the report reveals how market barriers affect the leading asthma/COPD brands in the US market.

Order the EU5 and US reports together and you’ll receive a free companion report comparing results from both markets.

Email us for details or call +1 212-220-0880 or +44(0)20.7665.9240


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