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FirstView Barriers – An Analysis of Market Barriers in Type 2 Diabetes (US)

Product Code:
Publication Date:
April 2015

What environmental market barriers are influencing the Type 2 Diabetes (T2DM) market?  From price to availability to reimbursement factors, FirstView Barriers – An Analysis of Market Barriers in Type 2 Diabetes (US) provides insights that can help develop, shape and refine your brand strategies. Also Available is FirstView Barriers – An Analysis of Market Barriers in Type 2 Diabetes (EU5). To purchase both and receive a free US/EU5 Comparison report, contact FirstWord.

Based on data gained from proprietary analytics, gain visibility into why physicians are prescribing (or not prescribing) certain drugs to treat T2DM can provide key information to support critical decision making.   This information allows you to act strategically, drive market share gains and improve competitiveness for your brand.

Get Answers to Key Questions

Insight and Analysis Provided

  • How does product pricing, availability and reimbursement affect a physician’s decision to prescribe one product over another?
  • What T2DM drug treatments are gaining share and which ones are losing share?
  • In the T2DM market, what percentage of prescriptions are influenced by barriers, what are the barriers experienced and the volume of prescriptions these barriers represent?
Byetta (exenatide)
Onglyza (saxagliptin)
Farxiga (dapagliflozin)
Johnson & Johnson
Invokana (canagliflozin)
Merck & Co.
Januvia (sitagliptin)
Novo Nordisk
Victoza (liraglutide)
Levemir (Insulin detemir)
Lantus (Insulin glargine)


Key Issues Explored

  • The amount of share your brand gains and loses due to specific market barriers
  • The user mix for your brand, plus doctors who are not current users but would consider using it
  • The percentage of prescriptions influenced by barriers, the barriers experienced and the volume of scripts these barriers represent

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Table of Contents


  • Current user base and overall market barrier impact
    • Current usage and consideration
    • Overall market barrier impact
    • Losses and gains due to barriers
    • Barrier effect score
  • Brand specific barrier impact
    • Why do I lose or gain share?
    • Who gets my share?
    • Whose share do I get?
  • Appendix
    • Physician profile
    • Barrier effect score summary

fv-world-image.gifSample Distribution
A mixed total of 100:
61 endocrinologists and 39 general practitioners in the US

fv-watch-image.gifInterviewing Methodology
Data collected via a 10-minute questionnaire.

fv-magnifier-image.gifScreening Criteria
- See at least 20 T2DM patients in past month

- Have been in active practice more than 2 years
- Prescribed at least one of the listed products


About FirstWord Reports

FirstWord is an innovative industry intelligence leader serving over 240,000 Pharma and MedTech professionals worldwide. FirstWord offers a range of products and services designed to help your company gain a competitive edge by making key business decisions with speed and confidence.

  • FirstWord Pharma PLUS is a personalised and comprehensive intelligence service delivering up-to-the-minute pharma news, insight, analysis and expert views of importance to your company’s success.
  • FirstWord Reports deliver timely, need-to-know intelligence about your products, your competitors and your markets. Covering biosimilars, market access, medical affairs, sales & marketing, technology and therapy areas, FirstWord Reports provide expert views and intelligence on the challenges facing pharma today.

Learn more at www.firstwordgroup.com.


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