Only three drugs get positive satisfaction scores from oncologists. Is your brand one of them?
In our survey of ten cancer pain drugs, only three brands earned positive satisfaction scores from doctors in the EU5 countries, and the top brand scored more than three times as high as its nearest rival. Meanwhile, the five brands trailing farthest behind are poised for big market share gains. Will they be able to seize the opportunity?
Find out what your brand can do to catch up to the market leaders in FirstView’s NPS+ Cancer Pain 2017 (EU5).
Based on a survey of 150 EU5-based medical oncologists, the report builds on the respected net promoter score (NPS) to compare loyalty for major brands from Bayer, Janssen Cilag, Kyowa Kirin, Mundipharma, Mylan, Napp, Takeda, and Teva.
Easy-to-use KPIs highlight ways you can improve brand health, while a unique “Brand DNA” section reveals candid insights about your brand.
Interested in the American market? Click here to see the US Edition.
We surveyed 150 medical oncologists from the EU5 (France, Italy, Germany, Spain, UK), chosen from the largest community of validated physicians in the world. The same community that pharma market researchers trust for reliable, fast intelligence.
We conducted the survey between January 11th and 16th, 2017.
NPS+ Cancer Pain Management 2017 (EU5) explores key issues affecting brand loyalty for drug manufacturers. You’ll learn:
NPS is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and Satmetrix. It was introduced by Reichheld in his 2003 Harvard Business Review article One Number You Need to Grow.
How does NPS work?
NPS measures overall brand satisfaction and loyalty by asking one simple question:
"How likely are you to recommend this brand to a colleague?"
Responses - given on a scale of 0 (not at all likely) to 10 (extremely likely)—are used to classify respondents into 3 categories:
Detractors are those who answer 0 – 6.
Passives are those who answer 7 – 8.
Promoters are those who answer 9 - 10.
How is NPS calculated?
The percentage of detractors - the percentage of promoters = NPS.
For example, 25% Promoters, 55% Passives and 20% Detractors give you an NPS of +5.
NPS can range from -100 (everybody is a Detractor) to +100 (everybody is a Promoter). The higher the score the healthier the brand.
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