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Medical Affairs Reputations: Psoriasis (US) 2019

Product Code:
s_596201449
Publication Date:
March 2019
Format:
PowerPoint
Price:
£5,375

Detailed product-level analysis for benchmarking and improving the performance of medical affairs teams in the US

  • How successful are medical affairs teams in meeting physicians’ needs?
  • What medical affairs services and support do physicians value most?
  • For which psoriasis brands are medical affairs teams delivering services successfully?
  • For which psoriasis brands are medical affairs services falling short and where is there scope for improvement?

Clinicians treating psoriasis need the ongoing support of medical affairs teams to ensure complete knowledge of a product’s clinical value and use. The quality of a medical affairs team’s response and service is critical in supporting prescribing and treatment decisions, so how do front-line physicians rate the service they get and where do they see room for improvement?

This and other key questions are answered in this insightful March 2019 analysis of 12 leading psoriasis brands. Based on the results of an in-depth survey of 100 US-based dermatologists, Medical Affairs Reputations (US) Psoriasis identifies the drivers that build clinician satisfaction and brand loyalty.

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Medical affairs teams from leading companies in psoriasis assessed

  • AbbVie
  • Amgen
  • Celgene
  • Eli Lilly
  • Novartis
  • Ortho Dermatologics
  • Pfizer
  • Sun Pharma
  • UCB

Leading brands covered in this report

  • Cimzia (certolizumab pegol; UCB)
  • Cosentyx (secukinumab; Novartis)
  • Enbrel (etanercept; Amgen)
  • Humira (adalimumab; AbbVie)
  • Ilumya (tildrakizumab-asmn; Sun Pharma)
  • Inflectra (infliximab-dyyb; Pfizer)
  • Otezla (apremilast; Celgene)
  • Remicade (infliximab; Janssen Biotech)
  • Siliq (brodalumab; Ortho Dermatologics)
  • Stelara (ustekinumab; Janssen Biotech)
  • Taltz (ixekizumab; Eli Lilly)
  • Tremfya (guselkumab; Janssen Biotech)

Answering important medical affairs performance questions

  • What underpins the overall rankings of interaction quality for Humira, Cosentyx and Taltz?
  • What medical affairs services are most used by physicians?
  • How frequently are physicians contacted by medical affairs teams working on Inflectra, Ilumya and Otezla?
  • How satisfied are physicians with the information provided on the clinical value of a product in comparison with its competitors?
  • How do physicians prefer to interact and how frequently?
  • Providing unbiased scientific information? Clinical trial updates? Answering medical enquiries? What are the services and attributes most valued by physicians for Cimzia, Cosentyx, Taltz and Tremfya?

 Exclusive to FirstView, Medical Affairs Reputations surveys reveal, at a brand level, physician satisfaction with the medical affairs services they receive and the key areas where teams can improve their performance

The experience of the physicians surveyed

This detailed analysis is based on a survey of 100 US dermatologists with a wealth of experience treating psoriasis. On average they:

  • See 67 psoriasis patients in a typical month
  • Have 18 years in practice
  • Spend 97% of their time on direct patient care

This report gives you...

  • Practical data to understand how dermatologists rank the performance of medical affairs teams in psoriasis
  • 39 clear, easy to read charts that provide at-a-glance understanding of the survey findings
  • Actionable and detailed information identifying the specific areas where medical affairs teams can improve their support and engagement with physicians

Why FirstView has an edge in pharmaceutical market research

FirstView research draws on LiMA (Leaders in Medicine Atlas), the world's largest directory of 3.5 million vetted and verified physicians. This proprietary physician research platform uses advanced big data capture, processing and analytics powered by AI and machine learning to ensure the most robust samples are used for every FirstView survey.

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Other PSORIASIS reports available

Medical Affairs Reputations Europe: Psoriasis

Market Access Impact US: Psoriasis

Market Access Impact Europe: Psoriasis

NPS+ US: Psoriasis

NPS+ Europe: Psoriasis

KOL Insights: Psoriasis

To learn about our cost effective Psoriasis intelligence package of all reports, please contact us at info@fwreports.com




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