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Medical Affairs Reputations: Haemophilia B (EU5) 2017

Product Code:
596200903
Publication Date:
November 2017
Format:
PowerPoint
Price:
£5,115

How well does your haemophilia B medical affairs team performance compare with the rest?

According to this latest survey of 150 haematologists across the EU5 (UK, France, Germany, Italy and Spain) the performance of haemophilia B medical affairs teams still has a way to go in some key areas before higher satisfaction ratings can be achieved across the board. Find out what physicians think is done well; what they want to see more of; and why some are dissatisfied.

Use Medical Affairs Reputations: Haemophilia B 2017 (EU5) to discover how your team can better meet the high expectations of physicians at the frontline.

This report compares the current activities of medical affairs teams for six leading haemophilia B treatments from CSL Behring, Pfizer, Shire and Swedish Orphan Biovitrum. It shows:

  • How physicians rate each team overall, and for 12 key medical affairs services.
  • What is most important to physicians, plus what can be done better.
  • How, and how often physicians want to meet with your team.

It’s time to find out exactly how well your medical affairs team is performing against fierce competition – and establish an action plan to gain competitive advantage.

Interested in the US market? Click here to see the US Edition.

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Top takeaways

  • Plenty of contact, but is it making a difference? Plenty of teams are making the effort to visit physicians, with over two thirds of all physicians seeing teams from all brands surveyed within the last 6 months. How does your team stack up?
  • Patient focus. How much do European physicians rely on medical affairs to help them improve patient access, education and outcomes? And are they spending more or less time doing this than before?
  • Two teams trouncing the competition on interaction quality. Two teams top the interaction quality league table for many (but not all) medical affairs attributes, but the lead over number 3 is slim. Can your team move away from the chasing pack, or will you be worried about what’s coming up the table?
  • Teams could improve future performance if they focused on two things. Over a quarter of physicians identified information and attitude as key areas for future improvement. What should be the specific focus for each, and are you prepared to change?
  • Are physicians embracing digital? When asked how they’d like to interact with medical affairs teams, the answer is clear. Is it digital, or are tried and tested approaches winning the day?

Insight into Medical affairs teams for these haemophilia B treatments

  • Alprolix (eftrenonacog alfa; Swedish Orphan Biovitrum)
  • BeneFIX (nonacog alfa; Pfizer)
  • Feiba (Anti-Inhibitor Coagulant Complex; Shire)
  • Idelvion (albutrepenonacog alfa; CSL Behring)
  • MonoNine (Coagulation Factor IX (human); CSL Behring)
  • Rixubis (nonacog gamma; Shire)

A Competitive View of Your Medical Affairs Team

Developed with the help of medical affairs specialists, this report gives you an in-depth comparison of 6 medical affairs teams—answering important questions like:

What do physicians need?

  • How, and how often are they using your medical affairs team?
  • What services do they consider most important?
  • How often should you contact them? What channels are best?

Does your medical affairs team deliver?

  • How memorable are your team’s interactions with physicians?
  • How do physicians rank your team for performance and satisfaction in 12 key areas?
  • How does your team compare to the competition—in each area, and overall?

What needs improvement?

  • Are you delivering the services that are most important to physicians?
  • Where do you need to improve?
  • How can your team enhance its services?

Based on Interviews with Practising Physicians

We surveyed 150 medical haematologists from the EU5 (France, Italy, Germany, Spain, UK) chosen from the largest community of validated physicians in the world.

All respondents:

  • Have been practicing for between 3 and 35 years
  • See at least 5 haemophilia B patients a typical month
  • Devote at least 50% of their time to direct patient care
  • Have interacted with at least one listed product’s medical affairs team in the past 6 months

We conducted the survey between November 7-21, 2017.

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