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Market Access Impact: HIV (US) 2018

Product Code:
596201136
Publication Date:
March 2018
Format:
PowerPoint
Price:
£4,295

Market barriers affect just over 1 in 10 HIV prescriptions. Is your brand losing out?

In the US, where market barriers affect just over one in 10 HIV prescriptions, the top brand has a significant lead over all other brands. Find out what’s driving its share gains, and what your brand can do to level the playing field in Market Access Impact: HIV (US) [2018].

Based on a survey of 100 infectious disease specialists, the report covers 12 major therapies from Gilead, ViiV, Merck & Co., BMS and Janssen Biotech. Handy graphs and charts reveal which  of the 7 different barriers cost your brand the most market share, and which ones help you take the most from competitors

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Top Takeaways

  • Barriers affect just over one in 10 prescriptions: But is it cost, formulary issues or some other barrier combinations that cause the most amount of pain?
  • Only one brand sees a significant share increase: Four brands gain share thanks to barriers, but the top-gaining brand sees a much bigger bump than the other three.
  • One brand sees a significant loss: This brand loses 2.5% of its market share because of barriers. Why? And can this be prevented?
  • Eliminating barriers would have limited impact at the top and bottom of the table: The leading brand relies on other brands losing out, but removing barriers wouldn’t have a massive impact on market share for other brands. What does this mean to the overall makeup of the market?
  • Two brands have a perception problem: Between a quarter and a third of surveyed doctors would not prescribe these brands, leaving other brands to capture market share.

Insight into 12 Major HIV Drugs

  • Atripla (efavirenz/emtricitabine/tenofovir disoproxil fumarate; Gilead)
  • Descovy (emtricitabine/tenofovir alafenamide; Gilead)
  • Genvoya (cobicistat/elvitegravir/emtricitabine/tenofovir alafenamide; Gilead)
  • Odefsey (emtricitabine/rilpivirine/tenofovir alafenamide; Gilead)
  • Triumeq (abacavir/dolutegravir/lamivudine; ViiV Healthcare)
  • Tivicay (dolutegravir; ViiV Healthcare)
  • Isentress (raltegravir; Merck & Co.)
  • Prezcobix (darunavir/cobicistat; Janssen Biotech)
  • Edurant (rilpivirine; Janssen Biotech)
  • Prezista (darunavir; Janssen Biotech)
  • Reyataz (atazanavir; Bristol-Myers Squibb)
  • Juluca (dolutegravir/rilpivirine,ViiV Healthcare)

Exploring Market Access Barriers

Market Access Impact: HIV (US) [2018] explores key issues affecting HIV drug manufacturers. You’ll learn:

How barriers affect market access:

  • What brands do doctors prescribe the most?
  • How many prescriptions do barriers affect?
  • Which barriers have the biggest impact?

How barriers affect your brand:

  • How many doctors prescribe your brand? How many don’t, but would consider it?
  • Why don’t doctors prescribe your brand? What do they prescribe instead?
  • Which competing brands does your brand take market share from?

A Report Based on Expert Knowledge

We surveyed 100 US-based infectious disease specialists, chosen from the largest community of validated physicians in the world. All respondents have:

  • Been practicing for 2+ years
  • Prescribed at least one of the listed products
  • Seen at least 5 patients with HIV in total in the last month

We conducted the survey between March 5-12, 2018.

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About FirstWord

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