Riding the Wearables Trend: Opportunities for Pharma
Wearable health technology is causing a stir in Pharma with benefits across the business from smarter clinical research and improved patient monitoring and adherence to generating real-world, real-time data that underpins value claims with payers and stakeholders. But how can you separate the hype from the real potential?
Riding the Wearables Trend: Opportunities for Pharma investigates the potential for wearable devices, the current status of the sector and its likely development path. Critically, leading experts from companies such as Pfizer, Sanofi and Novartis reveal the opportunities, challenges and pitfalls for Pharma companies incorporating this nascent technology into their digital agenda.
Why this report is important to you
Wearable health devices are attracting considerable interest from Pharma. From clinical trial profiling, recruitment and remote patient monitoring through to smart tattoos and ingestible drugs, wearable devices offer Pharma multiple platforms to acquire real time patient data, improve patient adherence and refine drug development programmes. But identifying the real potential is critical to avoid costly mistakes: understanding the current status and future trends in this growing area are central to sound decision making. Through in-depth interviews with digital experts from leading Pharma companies, this report strips away the hype to give a clear and balanced perspective on the real potential and optimum applications for wearable health devices.
This report will enable you to…
Expert Digital Innovation Contributors
The report is informed by the front-line knowledge of 9 US/EU experts who work in leading companies such as Pfizer, Novartis, Sanofi, Biogen and UCB.
Table of Contents
Executive summary
Research objectives
Experts interviewed
The emergence of health wearables
Overview of the potential of wearables
Types, functions and disease area applications of existing medical wearables
Challenges in the uptake of medical wearables
The role of patients and the need for consideration of patient experience
Partnerships and collaboration
What is in store for medical wearables in the future?
Conclusion
Appendix
Expert biographies
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