Pharma is faced with increasing constraints on physician participation in its advisory board and speaker bureau programs. The Physician Payment Sunshine Act, which goes into effect in the US in 2013, will require public disclosure of payments made to physicians for such services. What’s more, similar rules are expected in Europe within three years, and in Asia within five.
In this new environment of transparency, Pharma will need to be proactive in educating physicians and consumers alike on the public benefit of physician consulting roles. And to meet the legal requirements of the Sunshine Act, pharma companies will have to revamp their compliance programs from the organisation’s top to bottom.
There is a substantial cost to these changes, but the new transparency also offers some exciting benefits, and smart pharma companies will learn how to capitalise on those opportunities.
With the Sunshine Act due to go into effect next year, FirstWord has consulted with more than 15 experts – including representatives from Pharma and the thought-leaders that are setting the new standards for Pharma participation – to create a definitive report on how the legislation will affect pharma-physician relationship programs.
Key features of Advisory Committees and Speaker Bureaux – Ensuring Compliance include:
The report begins with an in-depth explanation for the move to greater transparency, and follows that background with a wealth of practical guidance – on how to comply with the complex data collection and reporting mandate of the new US transparency law; how to minimize the impact on existing speakers and advisory board programmes; and alternative ways of delivering messages to doctors. The report also recommends that companies take advantage of the new public data to assess the efficacy of their own physician relationship programs and monitor their competitors’ activities and strategies.
This report includes three exclusive case studies – detailing how a major pharma company manages its physician advisory boards and speaker programmes, how a major medical centre determines what pharma relationships are appropriate for its physicians, and how a specialized consultancy audits pharma compensation to physicians to ensure payments are within the legally acceptable range.
Whether you are still unsure how to adapt, or have already begun to prepare, this report will help you to move forward with confidence by helping you to:
“By making this information publicly available, we took an important step towards improving patients’ understanding of how the pharmaceutical industry and healthcare provider work together.” Kevin G. Colgan, Vice President, GlaxoSmithKline
“We think it’s important that everybody knows how much we try to educate physicians on how to use the medications, particularly with new medicines.” Marjorie Powell, senior assistant general counsel, Pharmaceutical Research & Manufacturers of America (PhRMA)
“There are the doctors to whom it doesn't matter if you put a billboard up on the highway saying ‘Dr Smith takes money from Pfizer’; they’re going to do it anyway. I think the impact will be on sort of a middle ground physician who may see the potential transparency as being not worth the money they are getting paid.” Dr Paul Root Wolpe, director, Center for Ethics, Emory University
“There’s going to be an incredibly rich database available with all kinds of information that isn’t readily available right now. I think we’re going to see some creative uses of that data.” Holly Carnell, associate, McGuireWoods
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